Description
RUINART BLANC DE BLANCS IN SECOND SKIN – AN ECO-DESIGNED PACKAGING
Two years of research and development were needed to get back to the essential: a 99% paper ¹ and recyclable case, moulded to the shape of the bottle. This case is 9 times lighter than its predecessor ² and produced without incurring any airfreight, resulting in a 60% reduction in its carbon impact ³ according to the BEE (Bilan Environnemental des Emballages) and ADEME (Agence de l’environnement et de la maîtrise de l’énergie) methodology.
- Case made of 99% paper and 1% glue (on the labels).
- The second skin case weighs 40g compared to 355g for the previous gifting box.
- Comparison of a carbon study between the second skin case and the previous gifting box: 295g eqCO₂ for the second skin case against 723g eqCO₂ for the gifting bo
A SUSTAINABLE INNOVATION
Maison Ruinart puts its leadership role in service of sustainable development. This approach results from multiple technological challenges, focusing the efforts on a unique material—namely cellulose fibers, or pulped paper.
Where a big gift box made sense in the past, an entirely recyclable cloak composed of 99% natural wood fibers is a more suitable fit today. The sustainable innovation of the second skin case extolls a return to nature and to the natural: it aims to reduce waste and recycle materials without denaturing experience or taste.
Grape: Ruinart Blanc de Blancs. Includes some 25–30 different Chardonnay crus. predominantly from the Côte des Blancs. the Montagne de Reims, the Sézannais and La Vallée de la Vesle. They reflect the rich diversity of the Champagne terroir.
“This blend brings together a balance of freshness and roundness, with each selected terroir chosen for the uniqueness of its chardonnays contributing to the complexity of the blend.”
Frédéric Panaïotis, Maison Ruinart Cellar Master.
Champagne Winemaking:
Harvested by hand Alcoholic fermentation in temperature-controlled stainless steel vats Malolactic fermentation
Aged in cellars for 2–3 years
Dosage: 7 g/L