DOM RUINART BLANC 2013 SECOND SKIN

Description

A GLOBAL APPROACH

Since 1729, the first ever established Champagne House has looked to preserve its ancestral savoir-faire and carefully cultivate the soil its exceptional wines are rooted in. In light of the ever-growing environmental challenges, Maison Ruinart, entering its 4th century of existence, takes a decisive step forward in its commitment to the preservation of living soils and the transmission of know-how, art and culture.

Beyond necessity, sustainability is a source of innovation and a driving force of creativity for Ruinart.

Today, the Champagne House takes an unprecedented action, launching an eco-designed packaging, an alternative to the gift box.

1. Case made of 99% paper and 1% glue (on the labels).
2. The second skin case weighs 40g compared to 355g for the previous gifting box.
3.  Comparison of a carbon study between the second skin case and the previous gifting box: 295g eqCO₂ for the second skin case against 723g eqCO₂ for the gifting box.